As more and more people travel by plane, more and more new airlines appear on the market. Next time you happen to be at the airport, just look around and enjoy the flock of colorful “birds” on the tarmac. The fun point with the multiplication of recent flight companies is that, to stand out of the crowd, most of their aircrafts carry bright colors and / or eye-catching tail logos.
So is the case for JETSMART - a low-cost Chilean airline which started to operate in South America in July 2017 - whose logo is an impressive eagle with spread wings.
A while ago, ANNE TOURAINE Custom Scarves and Ties was contacted to manufacture custom ties for JETSMART. Instead of going with a classic (not to say boring) blue and red striped tie for their male attendants, JETSMART decided their neckwear should refer to their emblematic eagle. Featuring the big bird on a custom tie would have been challenging - though not impossible. But the company had a more subtle approach. Rather than showing the eagle in full, they chose to feature bird feathers and to combine these feathers with the company’s colors (deep red and vivid blue).
In order to avoid a too busy tie, only the bottom part of the tie would show feathers in different shades of blue. The top part would be plain blue. In between the two, three (red, white and blue) stripes would ensure a smooth design transition.
And here is the result: elegant yet distinctive custom ties JETSMART flight attendants wear with pride and JETSMART passengers keep in mind!
We all know how important custom scarves and custom ties are to airline companies. They are the ultimate accessory and the final signature which nicely complement a conventional uniform. They are also a subliminal way to advertise and to make sure the passengers will keep the airline in mind the next time they need to book a flight. Custom ties and custom scarves do not make it all but they make a lot! At ANNE TOURAINE Custom Scarves and Ties we know it so well…